Clyde A. Warden, Ph.D.
Clyde A. Warden, Ph.D.
Professor of Marketing


Decades of living in Asia helps me create unique research approaches that surface local cultural aspects of consumer behavior.
As a naturalized Taiwan citizen, I have been awarded numerous research grants, awards, and honors. My marketing research focuses on Chinese cultural influences on consumer behavior and appears in publications including Journal of Retailing, Journal of Service Management, and Journal of Service Theory and Practice. Learning motivation and technology is my second research emphasis, focused on EFL, VR, and RPG use in online MOOCs, published in journals such as Online Information Review, Computers in Human Behavior, Language Learning, and TESOL Quarterly.
+ Educator

Since the late 90s, I have been teaching online and performing education research, from VR to role-playing methods.

+ Researcher

Awarded distinquished professor numerous times, I regularly receive reserach grants of significant amounts.

+ Administrator

For over a decade, I have held administrative posts at the Office of International Affairs, currently CTO, managing all IT infastructure, Internet security, and production of Websites, branding, and video. I am also executive of international affairs for the College of Management.

+ Lab Manager

Founder and manager of marketing lab where we produced videos, conduct international online meetings, and perform consumer behavior experiments.


Professor Warden's range of work.

Consumer behavior and educational technology top publications.
Fully online MOOC classes and RPG simulations.
Software Development
Custom software development for education and administrative settings.
Instructional textbooks for EFL setting.
My reading list while trying to read 100 books a year.
Proofreading Service
Outstanding quality to take your research writing to the next level.
Chinese Consumer Connection

One of my branding projects.

Promoting NCHU to visiting professors.